Chinese Cultural Traditions in Art
Confucianism, Daoism, and Buddhism ‘The three great teachings’
Artistic Representations of Chinese Belief Systems
Contemporary (Modern) Visualizations of Traditional Chinese Belief Systems
Confucianism remains a powerful social force in China and other areas of East Asia. The continuing influence of Confucianism in China can be seen in modern Chinese marketing.
McDonald’s and the fast-food lifestyle are an American export. McDonald’s first restaurant opened in China in 1990. To expand in China, McDonald’s must make its brand relevant to the Chinese consumer. This ad titled ‘Prosperity’ uses traditional Confucian references to connect to certain Chinese consumers.